A hashtag (also spelled hashtag) is a word or set of words that is added to a post to label and categorize content. This makes it easier for users to find information. The term is derived from the English hash (the # grid symbol on the Latin keyboard layout) and tag. Hashtags in a Telegram channel, private chats or groups are used to organize content and search for posts on a particular topic.
How to make hashtags in Telegram in private messages, in groups and on the channel
Making Telegram hashtags is not difficult at all.
In private messages and groups:
- Open a chat room or group.
- Write a post and add # before the keyword or phrase without spaces.
- Send a message.
Here are examples: #news, #Project2025, #report.
How to add a hashtag to Telegram to post on your channel:
- Open the channel.
- Create a new post and add a hashtag.
- Post a message.
For example: #Announcement, #Event.
Now that we've figured out how to make a hashtag in Telegram, let's learn how they work and how to apply them.
How hashtags work in Telegram
The main purpose of a hashtag in Telegram for the author of channel posts or a post in a group is to categorize content. This small icon allows you to divide content into categories and assign a hashtag to each category. Categories can be very different: #News, #Stories, #Videos, #Tips, #Events.
You can use the grid icon to create unique hashtags for a series of content on Telegram. For example, if you have regular columns or series of posts, create unique hashtags for each of them. Weekly news reviews can be tagged as #ReviewNews, and fitness tips can be tagged as #FitnessTips. The reader of the channel would then just have to click on that hashtag and find all the posts in the channel tagged in this way. Read also the useful article "Content trends in Telegram: what publication formats are most popular in 2025".
How to use hashtag search in a Telegram group or channel
For example, you see an ad from a copywriter in a freelancers' channel or group with a service offer tagged with the hashtag #copywriter. Click on the hashtag and you will see a list of all freelancers who have published a post with the same hashtag.
If in the left drop-down menu you choose to search all the chats (groups) you are a member of, the search will result in all posts with that hashtag on those sites.
Now about how to put hashtags in Telegram right.
Recommendations for using hashtags in Telegram
Be concise and clear, use short and clear hashtags. Don't use spaces, although Telegram won't let you do it anyway. If you need to separate words, use underscores, for example #Project_2025. But this technique is not used very often, usually you write #Project2025.
If you have multiple hashtags for the same topic, try to use them consistently. Check hashtags regularly, make sure that all tagged posts match your chosen tagging system. Inform your subscribers, tell them about your hashtag system so they know how to search for relevant content. Analyze and adjust your hashtags in Telegram, periodically review the ones you use and edit them to keep them relevant and useful.
A good telegram bot that can generate themed hashtags - @ReTextAI_bot.. Free works, use the "Text Generation" item in the Menu to generate.
The innovation of 2025 - global Telegram hashtags
Now about why this topic, quite old and well known, has become relevant now, in the summer of 2025. The thing is that on May 31, Telegram rolled out an update that included the so-called global hashtag search in Telegram. В what's the point? Where hashtag search used to work only for groups and channels you're a member of, or specifically for the group you're currently in, there's now a "Public Posts" option in the little loudspeaker menu.
This is the global search by hashtag in Telegram. The search shows the message with the desired hashtag in all channels with more than 100 followers, not only in the channels you joined. Note - this hashtag search in Telegram only works on public channels, not in groups. The change doesn't just make the search easier for the average user. Looking for the necessary information in Telegram before was not easy, now it is much easier. But marketers also immediately noticed that the new feature can be a good tool for business promotion.
How will global hashtags be useful in promoting a business or brand?
Do you need hashtags in your Telegram feed? Here are some reasons why they can be useful and how to use a hashtag in Telegram:
- Using popular and relevant hashtags allows your content to appear in search results not only among your followers, but also among a wider audience. For example, if your business sells cosmetics, hashtags like #Beauty, #SkinCare, #Makeup will help attract the attention of users interested in this topic.
- Unique Telegram hashtags for your brand help associate your business with a specific topic or niche. For example, if you have a slogan or keyword related to your brand, create a unique hashtag from it, such as #BrandXXXXStyle, so users can easily find posts and share your content.
- Global hashtags will allow your business to infiltrate discussions related to your industry, which will increase your reach and attract your target audience. For example, if you are participating in any trade show or conference, use event hashtags like #TechConference2025 to make your presence visible. Of course, such hashtags should be used by the official channel you want to "tag".
- Using telegram hashtags allows you to track mentions of your brand and collect feedback from customers to help improve your products and services. Encourage customers to use a hashtag like #FeedbackMyBrand to share their impressions and reviews of your products.
- Content analysis and optimization - global hashtags on Telegram help you analyze what content is getting the most engagement and optimize your promotion strategy. For example, if you notice that posts with the hashtag #HealthTips get more interactions than other hashtags, you can create more content on that topic.
Conclusion
Hashtags in your Telegram feed help businesses increase visibility, create brand awareness, engage in discussions, run promotions and contests, monitor reviews and analyze the effectiveness of content. By following these tips from the article, you will understand how to make hashtags in Telegram correctly and effectively use them to promote your business and attract your target audience.
Frequently Asked Questions
1. How to use hashtag in Telegram to promote your channel? For example, you have a themed channel. Look what hashtag is placed on the promoted channel of a competitor in a post that got a lot of reactions and views, write your original content, with some additional facts and necessary information, publish it and put this hashtag without changing it. You will get additional traffic. Use hashtag Telegram bots for a selection of current trending hashtags on your topic, there are many of them, for example, @Hashtags_Hashtags or @HashtagsGen_Bot (but don't rely heavily on their suggestions, think with your head). A good bot that can generate themed hashtags is @ReTextAI_bot. 2. Are hashtags as necessary in Telegram as in Instagram* or Twitter? The problem is that Telegram hasn't yet approached the level of engagement like the aforementioned banned social network or the X.COM. In them, users actively click on hashtags, and there they work perfectly well for promotion. The fact that a global hashtag search has appeared suggests that Telegram is moving in the right direction. For now, there is a danger that popular hashtags will be used by channels that have nothing to do with the topic. This feature is new, time will tell where things will develop. 3. How to put hashtags in Telegram - with a hyphen, underscore, or a slash? For the Telegram search engine itself, it doesn't matter what character separates words, as long as it's not a space. But understand that for a hashtag to work, you need to put it not the way you want, but the way most popular channels do. And they, at least in the Russian part of the messenger, write it with a slash. |
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*Banned in the territory of the Russian Federation.