You should know them: top 30 SMM specialist terms in 2024!
The importance of SMM in 2024
In 2024, the acronym SMM has become not just a promotional tool, but a strategic success factor in the digital environment. Effective use of social media has become an integral element of digital strategy, opening up new horizons and opportunities for businesses to interact with their audiences.
What does an SMM specialist need to know?
Before we look at the top 30 SMM terms in 2024 that every marketer should know, it is important to understand that it is important for an SMM professional to have a deep understanding of social media platforms, their algorithms and audiences.
SMM dictionary: top 30 terms for a marketer
How does the acronym SMM stand for? It's time to find out.
Terms for SMM specialist
Lid - a potential client interested in a product/service is important for creating a sales funnel. Lead monitoring optimizes social media strategy, increases conversion rate. Example: Every completed contact form on the website is a potential lead.
- Target customer - SMM marketing campaign audience defined by demographics, interests. Effective content attracts this audience. Example: If your product is aimed at teenagers, they make up your target audience.
- Retarget - a method of re-engaging interested users through targeted advertising, increases the effectiveness of marketing. Example: Advertising to those who visited your site but did not make a purchase will help retain interest.
- CBP - A unique offer that highlights the product/service, encourages the audience to take action. Example: Free shipping on orders from 1000 rubles.
- Marginality - the difference between SMM revenues and costs, an indicator of strategy effectiveness. Example: The difference between the cost of production and the selling price.
- SMM - social media promotion strategy. SMM marketing has undergone a revolution in 2024, establishing its key role in the online promotion strategy of brands. It is not just a tool, it is an integral component of the digital strategy of any successful business.
Trends in SMM: what do you need to know?
Increasing the influence of social platforms. In 2024, social platforms have become not just a communication channel, but a key source of information and influence on audience opinion.
- Content Personalization. Users are demanding personalized contentand SMM has become an active part of technology to provide a personalized experience for each consumer. Creating unique and quality content will help neural network for SMM specialists ReText.AI.
- The growing importance of interaction. In 2024, audience engagement is no longer just an element of strategy, but an active factor in shaping brand culture.
SMM Professional Skills:
Strategic Thinking. Ability to develop effective social media promotion strategies, building long-term plans.
- Analytics. Evaluate campaign performance, analyze data, and use metrics to continuously improve results.
- Creativity. Creating unique, engaging content that can capture the attention of your audience.
- Social Media Mastery. Deep understanding of popular social platforms and their features to effectively engage with different user groups.
- Copywriting skills and rewriting. The ability to create quality texts that attract attention and support brand identity. For this purpose you can use ReText.AI, an online tool for copywriters and rewriters..
- Communication Skills. Effective interaction with the audience, understanding their needs.
Now it has become clear what an SMM specialist should know. These skills ensure that an SMM specialist can successfully manage a brand's online presence and achieve their goals.
- Case in SMM - A detailed analysis of a successful social media marketing campaign, includes goals, methods, results. Example: A case study on how launching a social media contest resulted in doubling the number of followers.
- Offer - An offer from a company to attract audience action, such as discounts or gifts. Example: 20% off your first purchase.
- Target - An advertising strategy that targets a specific demographic, interest group. Example: A perfume advertisement for Muscovites 25-40 years old.
- Clickbait - headlines or content to attract attention and clicks, requires a balance between attractiveness and credibility. Example: 10 shocking facts about your phone.
- Info occasion - Creating content based on current news or events to engage users. Example: Content about an out-of-the-box use of a product.
- ROS - SMM investment efficiency indicator, reflects the ratio of revenues to costs. Example: How many unique users saw the ad.
- Heating - Step-by-step interactions with potential customers to build relationships before the sale. Example: Placing information about the brand and its values before the offer to buy the product.
- AIDA - A marketing influence model based on four stages: Attention, Interest, Desire, and Action. Using the AIDA model in SMM helps marketers effectively guide audiences from first contact to purchase, taking into account the psychology and behavior of users on social media. Advertising campaign, from attention-grabbing to call to action.
Stage | Purpose | How is it achieved |
Attention | Attract the attention of the target audience | High-quality and attractive content, vivid headline, eye-catching image |
Challenge (Interest) | Cultivate the interest of the audience | Information or content that arouses curiosity and makes you think, a detailed description of the product |
The work of Desire. | Create an emotional connection and evoke a desire to | Testimonials, successes of other clients, demonstration of benefits |
Calling an action (Action) | To induce a specific action | A call to action, clear and easy ways for the audience to get involved |
- Massfollowing - mass subscribing users in the hope of reciprocating to increase the number of subscribers. It is important to use moderation to avoid being perceived as spam. Example: Subscribing to hundreds of accounts in VKontakte with the hope of reciprocal subscription.
- Sales funnel - sequence of stages from first contact to purchase, reducing the number of users at each stage. Effective funnel management increases conversion rates. Example: Brand familiarization, consideration, decision, purchase.
- ROI - the ratio of profit to costs, shows the efficiency of investments. A high ROI indicates that profit exceeds costs. Example: Calculating how much a marketing campaign has paid off for a company.
- CJM - visualizing customer interactions with the brand, helps to gain a deeper understanding of the customer experience on social media. Example: Making a map showing all customer touch points with the product.
- Integration - Combining strategies and channels to create a unified brand image. Strengthens audience engagement. Example: Using one promotion on social media and a website to increase reach.
- CPC - cost per click on an advertisement. Indicates the effectiveness of the campaign, depends on the quality of content and optimization. Example: An ad campaign with a CPC of 0.50 ₽ means that the charge for each click is 50 pennies.
- Strategy - A plan of action to achieve social media goals. Includes platform selection, content, targeting. Example: Developing a strategy to increase brand awareness on social media.
- UTM tag - code in the URL to analyze the effectiveness of campaigns. Allows you to determine the source of traffic and effectiveness of ads. Example: Using UTM tags to determine which ad campaign a user came from (https://retext.ai/ru/blog/kak-polzovatsya-re-text-ai-sovety-kopirayteru?utm_source=vk&utm_medium=email&utm_campaign=sale&utm_content=link&utm_term=free). UTM tags include the following parameters:
- Lead generation - a strategy for attracting potential customers through social networks, aimed at creating interest in products or services and motivating users to share their contact information. An important tool for increasing the quantity and quality of leads, it contributes to sales growth. Example: Placing an advertisement offering a free test period to attract new customers.
- CTA - A call to action is a strategically placed call to action designed to encourage users to take a specific action, such as buying or subscribing. A CTA (Call to Action) is a strategically placed call to action designed to encourage users to take a specific action.
This can include clicking on a link, subscribing, filling out a form or making a purchase. Effective CTAs play an important role in converting passive users into active users, amplifying the impact of social media campaigns and contributing to a company's business goals. Example: "Buy Now" or "Sign up for the newsletter."
- Giveaway - a contest or promotion to give away prizes, aimed at attracting attention, increasing followers and creating a positive brand image. Requires participants to perform certain actions (subscribe, repost, use hashtags) to participate. It is effective in creating a positive brand perception and increasing audience engagement. Example: Organizing a contest with a drawing of a new iPhone model among Telegram channel subscribers.
- KPI - key performance indicators needed to measure the success of marketing campaigns. They allow you to analyze results, identify strengths and areas for improvement, playing a key role in assessing the effectiveness of the strategy. The key KPIs are the number of subscribers, conversion and engagement levels. Example: KPIs include number of subscribers, conversion rate, and audience engagement rate.
- LAL (Look-Alike Audience) - a method of creating a new audience similar to an existing target group using machine learning algorithms based on user behavior and interests. Helps expand reach by attracting users who are inclined to interact with the brand. Example: Create an ad that will be shown to users who are interested in marketing and read articles on SMM topics every day.
- Background - visual background of the page used to enhance brand perception and create a unified visual identity. Important for evoking emotions and associations in the audience. Example: An "About Us" page on a website that tells the story of the company and its values.
- Coverage - the number of unique users who have seen the content reflects the spread of information and brand influence in social networks. An important indicator of content strategy effectiveness.
Nowadays, the abbreviation SMM stands for a unique direction in brand promotion using social media. The way in the world of SMM is to define an effective strategy of promotion in social networks, create unique content and interact with the target audience. A toolkit of SMM terms will help you walk this path with confidence.
Conclusion
It's important to stay on top of the latest trends in the SMM world. In our article, we looked at the top 30 SMM specialist terms in 2024 that every pro should know. In the current dynamic digital landscape, these terms are becoming an integral part of a competent SMM professional's toolkit.
Frequently asked questions:
When developing a strategy in SMM, it is important to consider the target audience, UTP, current trends, and choose the right platforms to interact with the audience.
ReText.AI uniquifies text, making content more attractive and original.
Quality social media advertising campaigns can increase brand awareness, attract new customers, improve engagement with current audiences, and increase conversion rates and overall business profits.
Regularity of publications, creation of interesting and diverse content, active communication, as well as the use of creative methods of interaction with the target audience are important for effective interaction with the audience. |
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* Meta, including its Facebook and Instagram products, is recognized as an extremist organization in Russia.
