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March 14, 2023

How to write a text on any topic from scratch: instructions for beginner copywriters

How to write a unique and interesting text on any topic. Detailed instructions for beginning copywriters. Read more in the article.

  1. Where to look for information for the text
  2. How and why to find out the target audience of the text
  3. How to come up with a text structure
  4. How to write a headline for any text
  5. What should be the content of the text
  6. How to write a lead and a conclusion for a text
  7. How and why to edit text
  8. Frequently Asked Questions

Where to look for information for the text

To write a unique article, you have to be sure of the information you are writing about. We talked about this in the article about a good copywriter. Facts should definitely be checked and taken only from verified sources. In no case trust the first article in the search engine results, because there may be errors. It is better to check all the data from primary sources:

  • on the manufacturer's official websites;
  • in product/service manuals;
  • "Rosstat;
  • in scientific research with independent surveys;
  • from reputable authors;
  • in webinars, summits and conferences.

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Technical details can change very often. Therefore, if you are writing a review on any service, it is worth registering and seeing all the settings. Information from articles or verified sources may be out of date. This way you will not lose face. In addition, it also happens that when the opinion of experts on the same topic diverge. In this case, it is worthwhile to give the arguments of both and let the reader choose the most appropriate option.

It may take less time for a copywriter to write a unique article than it does to find reliable information. Keep this in mind. To save even more time you can use a neural network to paraphrase texts online.

How and why to find out the target audience of the text

Customers usually talk about where the text will be placed, who it is for, who reads it. And if not, ask about the target audience of the text. This is necessary to make it as attractive and useful as possible.

For example, you need to write unique text for a psychology website. You put a lot of psychological terms into it, such as: "addiction", "altruism", "apathy". And this article is read by those who have encountered these terms for the first time. They are not professionals. The target audience of this site is ordinary people who are interested in psychology. After reading these terms, readers will close this article and move on to another site that explains the information to them in clearer language.

Therefore, before writing, it is worth compiling a detailed portrait of the reader according to these criteria:

  • professional or amateur;
  • whether it is necessary to explain the terms to him;
  • Tone of Voice. In what language he is accustomed to receiving information. Read more about it here.

If customers don't have a portrait of your target audience, make one yourself. Think about the person who reads such articles. Ask such questions:

  • Who is he?
  • Where does it work?
  • What does he like to do in his spare time?
  • What problems could he have?
  • What solution does he want to find by reading the article?

How to come up with a text structure

The structure of the text should be such that the reader gets answers to all his questions about the topic of the article. There are various ways to do this. For example, find these questions in wordstat or in the communities of the target audience.

"Wordstat" is a service for selecting keywords. Thanks to it you can assess the interest of users in any topic. Select the main word of the article (the topic of the article), what is searched for with this word combination. These will be the questions that need to be answered in the text.

Вордстат 1

Also in the right column you can find additional keywords and phrases that will help disclose the topic.

Вордстат 2

Communities with a target audience - groups in social networks, forums and chats in Telegram. The most popular and visited places on the Internet of your potential readers.

Type keywords into a search engine and find a forum or group. Visit several sites and see what the target audience is interested in.

Форум Студенты

Make a plan with the most frequent user questions, to answer reader queries.

How to write a headline for any text

The headline always sells the article. It is the face of any text, which should hook and make the reader open the main text. Therefore, the headline should be interesting and informative. As a rule, in the headline write about what will be in the text. The most important things are highlighted: inside there will be screenshots of the settings, examples, and answers to the most popular questions.

Блог Ретекст

More useful information can be foundon the Retext.AI blog.

In fact, write a selling headline for a unique text is not difficult. There are the most common techniques:

  1. Numbers in headlines. A study was conducted in which it was found that numbers attract more attention to articles. For example, "Top X techniques for..."; "X tips"; "X ways to promote".
  2. Solve the problem. Write something in the headline that will help solve the potential reader's problem. This can be a very simple or new way. For example, "How to Start Investing Without Savings.
  3. Cultivate interest. You can do this by using metaphors and questions that interest the reader. Read, for example: "Running in the morning is good for you" or "A way to help you start running in the morning." The basic rule is not to use clickbait: it can frustrate readers.

It is better if you write several headlines, and then choose the most appropriate one.

What should be the content of the text

To write good content for a unique article, you need to answer all the questions that may arise in the reader. So if you are writing a text about building a bathhouse, be sure to talk about the choice of log cabin, design, and other nuances. If you are writing about a neural network, talk about why you need it, what problems it solves and how it can save time. For example, you can reduce your working time by using a neural network to paraphrase text.

You can write your thesis statement and use it as the basis for your text, which will contain information about what you want to say with your text. Each thesis statement should be presented in sequence, so that there are no questions left after you read it.

The structure will help the reader perceive the text more easily. Your article should definitely include:

  • Headings, subheadings. They There is no need to create subheadings of the second, third and fourth level - such a structure is more difficult to understand. If the subheading consistently reveals the topic of the article, there is no need to force the reader to remember what the article is about.
  • Lists. Don't forget them. Readers love to read lists.
  • Formatting. Highlight the main idea in bold, italics, and color. Even with a cursory glance, the reader will be able to see it.
  • Dialogues. A very important component of an expert article. How to correctly write dialogue in a text? Read about it in thisarticle.

How to write a lead and a conclusion for a text

In essence, all texts consist of a lead, a module, and a conclusion. The "lead" is the first paragraph of the text. The lead should not only be interesting, but also "sell" itself.

Ways that will be able to get the reader interested in a lead:

  • To tell the reader's problem, which will be solved through the text.
  • Confirm the popularity of the topic with a link to studies and surveys;
  • Describe the result the reader will get if he or she applies the tips from the article.
  • To tell an interesting fact.

It would also be great if you added a table of contents. It makes it easier to navigate the text. The reader will be satisfied.

The conclusion is a summary of the entire article. In some cases, authors use a conclusion for each paragraph, while others do without one. Both are possible: there is no single standard for a "correct" conclusion.

How and why to edit text

As you write, you may miss a typo, misspell an important term, or miss a paragraph or sentence. You need to correct any mistakes in your text-editing will make it better.

Don't forget to reread the material after writing it. It should be easy and readable. If you put yourself in the place of the person who read your article, ask yourself questions. Is everything clear to me? I don't have to go back to the first module because I don't understand something? Am I stammering as I read?

Make changes to the text as needed. During the editing process, you often need to change the structure; sometimes you need to take two or three approaches to make corrections. This is normal - by working this way, you are improving your text.

Frequently Asked Questions

  • What if there are already a lot of articles on my topic on the Internet?

Information tends to become outdated. So do not be afraid to write a unique article on a topic that has already been. You can tell new facts, present information easier than in other texts. And your article will be in the first place in search results.

  • Will I be able to find orders if I have no experience?

Of course you can. There are many more orders on the exchanges than there are copywriters. Read the article on how to become a good copywriter in 2023. Your doubts will leave you alone.

  • What is the difference between rewriting text and copywriting?

Rewriting is paraphrasing already finished material. Copywriting is writing text from scratch. You can rewrite text to make it unique by usinga neural network for paraphrasing.

Now you know how to write a text on any topic from scratch for a beginner copywriter. Use these instructions and get a big fee for your work.