Through advertisements, articles, and social media posts, businesses communicate with their audiences, find new customers, maintain their reputation, and increase their visibility. A good sales text encourages consumers to actively interact with the brand and motivates them to take an action (buy, subscribe, make a delivery, etc.). There is no universal template for writing an effective sales text, but there are models that are a mainstay for copywriters.
What is sales text
The language of an advertising text is very similar to that of informational articles. The purpose of a sales text is to induce a person to perform a targeted action (buy something, sign up for something, place an order or delivery, etc.).
To assess the effectiveness of the sales text used conversion - the ratio of visitors who saw the article, the number of people who have committed the desired action.
To write a sales text, the author must not only know how to write, but also understand marketing and psychology.
How to write a sales text
Before you start working on an advertising text, you make a portrait of the target audience. The more accurate it is, the more likely a response will be. The text that sells the product must catch the eye in the first seconds. More attention is attracted by the headline and the lead paragraph. They contain the selling point or the offer.
Sales text is needed to familiarize you with the benefits. Get rid of "water" and clericalisms. You can do this with the help of two services: free "Glavreda" and paid "Turgenev Ashmanov" (one check for 5 rubles).
The platform will also help you work on the text ReText.Ai. Artificial Intelligence will help make your text dynamic and rid it of "water" and clericalisms. To do this, you need to upload the text in the window on the site and use one of the functions: summarization, expansion or conversion. The platform also allows you to work with synonyms, you can replace the words you need with a click of the mouse.
Sales text template
Here are some examples of formulas for selling texts. The main thing is to remember that there is no universal template, there are only tips on how to make the text better. It is not necessary to follow a certain formula every time, it is important to understand that the text must meet the goal.
AIDA
It is an acronym that means:
- Attention, attention. The title and the first paragraph should catch your eye.
- Interest, interest. From the first lines of the text should arouse the reader's curiosity. This paragraph tells about the benefits of the product.
- Desire, Desire. Continues to describe the pros, emotions from the experience of operation.
- Action, action. A call to action is placed at the end.
The formula is more suitable for a warm audience and popular product niches: cosmetics, products, clothing.
PMHS
PMHS is an acronym that means:
- Pain, the pain of the target audience.
- More pain, more pain. Exacerbation of the problem. Talking about methods the client must have tried, but they didn't work. Or about what will happen if the problem is not solved.
- Hope, hope. A story about there being a way out of pain.
- Solution, solution. Block with information about the product.
PMHS is used in funnels, mailings, lead magnets.
ODC
The formula is used in banners, bandings, and outdoor advertising. Translated as offer, offer; deadline, time limit; call to action, call to action. Selling text ads, compiled on the model of ODC, should be capacious and specific, without the generic words. For example: "Prada chair for 790 rubles until October 31.