Keywords in the text: how to organically and correctly fit the keys in the article

Beginning copywriters often do not understand how to correctly insert keywords into an article. Incorrect keywords in the text makes it unreadable, uncomfortable to the perception and gives away the inexperience of the author. In addition, does not contribute to the promotion of the site. Such a concept as SEO-copywriting is now on everyone's lips. Its basic tool is keywords. It is important to understand what they are.

What are keywords

Keywords are individual words or phrases in a text published on the Internet that search engines' artificial intelligence use to find content among zettabytes of information on the Web. These are the same word combinations most often entered into a browser's search bar. To make the article attractive to the reader and search engines, you need to use keywords in the text on the site in different occurrences. An experienced SEO copywriter knows how to organically fit queries into the text.

Types of occurrences of keywords in texts

Exact/clear entry

You need to write the query as it is specified in the technical specification. In the exact entry, the case is kept unchanged, and in the clear entry, capital and uppercase letters can be written according to the rules of grammar.

Direct entry

In the terms of reference there is almost always a requirement to use keywords for the text on the site in a direct occurrence. The query is written as specified in the assignment, you can use punctuation marks between words within the same sentence.

Diluted Entry

In this form, the key phrase can be separated by 2-3 other words, prepositions. The sequence of keywords in the text should be respected.

Morphological Entry

In a key phrase, one or more words must be changed: you must make the inflection or conjugation. The case does not matter, but the sequence must be respected.

Synonymic occurrence

The title suggests that one or more words in the keyword can be changed to synonyms. For example, "car rental" can be changed to "car rental. Often synonymous occurrence is used if the phrase contains a well-known abbreviation, it is replaced by a transcription: Rent a car in St. Petersburg = Rent a car in St. Petersburg.

Entry with errors

Inclusion with errors is encountered if a keyword generator was used to create the article. The copywriter should be prepared for the use of keys with deliberate typos and mistakes. It is in an erroneous form that some Internet users may ask a search engine, so content should be given a chance to be found even by typo keys.

To write a good SEO text, you need to identify which words are best to use. To do this, you should analyze competitors' sites and make a matrix of keywords. GoogleAdwords, Key collector, Yandex.Wordstat and many other services can help with this. They will help to gather a semantic kernel. And the service will help you to work with the data obtained ReText.AI. The platform helps you seamlessly integrate keywords into your text without losing meaning. To do this, you just need to go to the site to upload a draft text there and configure the parameters you need to convert the text.

If you need to compose a text using keywords, you need to identify the main idea and the context in which the material is presented, while focusing on the potential reader. "Crooked" queries are not liked by visitors to the site and are not "liked" by search engines. Ideally, you should use different types of occurrences, so that search engine algorithms can find the text for any user query. For example, this text about keywords contains about 10 keywords in different formats. Stick to these rules and learn how to fit keywords into your text correctly.