Content and SEO: what texts to place on the site to improve search visibility
Promotion requires useful, competent material. However, users and search engines have their own requirements for articles. Let's see how to please both readers and search engines at the same time.
How the text on the page affects the position of the site
When promoting an information site, four criteria are taken into account: quality, usefulness, optimization, portal structure. The following indicators depend on the content:
- User engagement. Usefulness of the text, number of articles on the portal, clear navigation are important. Readers can add articles to bookmarks, go from one page of the resource to another. Search engines read these actions and believe that if visitors are interested in the resource, it should be shown in the search engine more often.
- External links. The user can share the material he likes in social networks or leave a link on forums, blogs. Search engines take into account external links and raise the resource in rendition.
- Revenue. The more useful content that meets search engine criteria, the more traffic and revenue you will have.
How to use texts in promotion
Content is promoted in two ways: on the site or through third-party resources.
Website
The basis of optimization and promotion is the compilation of a semantic kernel for the resource, as well as SEO-analysis of texts. The core is a list of keywords and LSI phrasesrelated in meaning to the main keys. Key words in the text are divided into groups. Then articles are written on them and posted on the portal.
In addition to optimization, the regularity of publications is important. Processing new material, search engines realize that the site is updated, gives users new information. This means that it can be promoted in rendition.
External resources
SEO texts are not promoted by search engines immediately: it will take 3-6 months or more. Therefore, you can create publications for third-party sites. They place the material and leave in it an external link to the desired site.
Quality text from the point of view of search engines
Search engines evaluate articles based on the following criteria:
- Absence of overspam. Spamming with keywords will lead to blocking or lowering the position in the search engine. You can check the nausea of an article (keyword spamming) using online services: Text.ru, ISTIO, Turgenev, Adwego.
- Benefit and Meaning. Low quality text will lead to user churn and lower search engine rankings. The article should be easy, interesting to read. To do this, you need to follow the structure: make small paragraphs, headings, numbered, bulleted lists. When writing it is better not to use complex constructions, unnecessary words. You can check the quality of texts with the help of Glavred and Turgenev services.
- Absence of spelling, punctuation errors. Basic tool - built-in check in Word. Online services: Text.ru, Adwego, Yandex Speller, Orthogrammka.
- Text uniqueness. Among the popular and free or partially free services are Text.ru, Etxt, Adwego.
You can also use the service to work with text ReText.AI. On it, you can edit the text with the available features: summarization, extensionand paraphrasing and text generation. On the platform you can get rid of "water", stamps and clericalisms, make your text more dynamic and readable. It is possible to use synonymizer on the platform. All this will help to increase the percentage of texts readable to the end, which is an important indicator in SEO-promotion.