SEO-texts: why your site needs them and how to write them correctly

SEO or Search Engine Optimization is the optimization or adaptation of a website to the search engine ranking principles. In other words, you fill your site with information that responds to specific search queries.

With the help of SEO optimization sites get on the first lines of the leading search engines.

Let's take it one step at a time: Let's look at the differences between SEO-text and SEO-article, consider the tasks, the requirements for writing such texts, consider the criteria and rules for writing, and summarize.

Differences between SEO text and SEO article

First, let's define the difference in the concept of SEO–text and SEO–articles. Their main difference is the different purposes. SEO-text is used in the design of the site: in the information "about the company", in the "goods" section, etc. Special words are added to these texts–Triggers to encourage the reader to purchase a product or service.

As for the SEO-article, this is a more complex and voluminous format of work. The article can be published on various portals, attracting more potential customers. The purpose of such an article is not just to provide information about a product or service, but to tell about the history of the company and its owner.

Why your website needs SEO text

We've already touched on this topic a little bit above, but let's go into a little more detail. Imagine that you go to a website to buy a product or service. The information on the site is the key to the client's trust. What the company does, the history of creation, advantages and differences from competitors.

Each text is designed for the needs of the target audience. It describes the content of the site, what services are presented and how to pay for goods. As you can see, promotion without SEO-articles and SEO-texts these days is almost impossible.

Let's gather the main goals of SEO texts:

• compliance with search engine requirements
• website promotion and promotion to the top of the search
• Building trust and brand loyalty among users
• inducement to purchase a product or service

Let's look at an example of SEO text:

Here's an example of not naturally occurring keywords. Such text will be filtered or even banned by search engines. Now we will tell you how to write SEO text correctly.

Search engines' requirements for SEO texts

Over the past few years, the algorithm of search engines has undergone radical changes. Now, in order to get to the top of the output is not enough just to add keywords, search engines have also learned to evaluate the quality of the text.

For the oversampling of keywords in the text or low quality, you will not only not get into the top rendition, but also get a ban or fall under sanctions.

Let's see, what now are evaluated by the leading search engines:

• Does the text respond to the user's request?

Suppose a person in search of floor tiles, but your text has nothing to do with this query, only a large number of keywords. The search engine will not show this material defined as low-quality.

• Does your text cover the topic?

If in the claimed text about the benefits of exercise in the morning you cover only the equipment that is sold in your online sports store - the topic is not disclosed. You won't get a ban for this, but you won't get high positions in the search results for this text.

• Observance of the logic of the narrative

Jumping from topic to topic will not go unnoticed, either. It is advisable to build a clear plan of content, so as not to deviate from the stated theme.

• Presence of spelling errors

Even adherence to the logic of presentation and disclosure of the topic will not save your text in the presence of spelling errors. English-speaking Google itself is not special in the knowledge of Russian, so some errors may not notice, but with Yandex, this will not pass, and in the presence of errors in the text, it will lower your site in the search line.

• Text uniqueness

The temptation to simply copy and paste high-quality content from another site is a frequent problem for novice businessmen and copywriters. Search engines do not approve of such actions, moreover, they quickly recognize plagiarism.

How to write SEO–Texts

Consider SEO copywriting algorithm:

• Choosing a topic

First, you need to upload a semantic kernel, consisting of actual user queries.

For example, for a children's clothing store, the pages of the corresponding section will add such queries: "children's clothes to buy", "children's clothing store online" and so on.

To fill the sites are used such programs: Yandex.Wordstat, Google Trends, Serpstat and others.

Use Yandex.Wordstat to form basic keywords:

To work with this service, there are special operators, using them you can get more data.

The quotation mark operator "" to fix the number of words. When you enter a phrase in quotes, you see the frequency of that query without taking other words into account:

Operator exclamation point "!" — this sign is placed before a word and fixes its ending. The statistics will show all word combinations with the word, not including other word forms:

Operator "+" - for fixing stop words. If you want to fix a preposition, you must add a "+" before it:

• Competitor audit

Checking competitors - another important step in preparing for SEO-promotion.

With the service Serpstat you can check all current topics of competitors' sites. Under "Domain Analysis" → "Competitors" enter the address of your domain, select any competitor from the list and do a full SEO analysis.

• Selecting keywords

Not all customers include keywords in the TOR for the copywriter, so you can use the Google key phrase planner to perform the job qualitatively, Serpstat, Ahrefs or Key Collector.

The semantic core must contain:

• with high frequency - from 3 words
• additional - from 15 words
• Creating a text structure

You have decided on the semantic core for the text, you can put aside the list of words for now. Concentrate on building the right structure, and you can paste your CJ into the text you've already written, organically distributing all your users' queries.

Structure of SEO-test:

• header h1 - it must be consistent with the content
• introduction - a brief description of what the main part of the text is about
• the first h2 subheading is description of the essence of the problem to be solved
• The second subheading h3 is solution suggestion
• conclusion - keep in mind the differences between an SEO article and an SEO text. In conclusion, you rely on these differences if it is an article - you infer from what you wrote above, for a commercial text - you provide information on how and where to purchase a product or service.
• Using a synonymizer online without loss of meaning

Save time on writing seo-texts and articles will help the best synonymizer - ReText.AI. With its paraphrasing, summarization, and uniqueness checking functionality, you can quickly create original content for websites and business proposals.

• Checking for errors

This is an important step to evaluate the written material. Check the SEO text against the following criteria:

1. Nausea - is a measure of the frequency of occurrence of each word
2. Spamming will show how the keys are distributed over the text
3. Water in the text - an indicator of the ratio of insignificant words and phrases to the bulk of the content
4. Uniqueness - search engines will not give the text to the top with a uniqueness rating below 80%

You can use the service text.ru to check all these indicators.

Criteria for high-quality SEO-article

In addition to the requirements of search engines, pay attention to the following indicators of quality SEO-article:

• Check the text for readability

The first question to answer is whether the text makes sense to you, what it tells you and what it sells? Text that is not logically connected should not be published on the site.

• Check the validity of the information in the text

The copywriter may not know all the nuances of your business. Check the information in the text for accuracy, and if there are any differences, be sure to eliminate these errors.

• Compare with major competitors

Look at the sites that the search engine comes up first. Compare your text with competitors, perhaps you will see blocks that are not in your text and it makes sense to add them.

• Keyword check

Check the relevance of each query and the appropriateness of its place in the text. Some copywriters may highlight them in the text in a different color or font. We want to give you a piece of advice: you should not do this, since there is no benefit in highlighting them, and users will immediately recognize that the text was written not for them, but for a search robot.

• Checking the layout of the text

Are paragraphs separated by spaces? Are lists added? Are there subheadings and how are they highlighted? Is there a single idea throughout the text? Time is precious to every user, so before you begin a detailed study of the article, he will run through the main points to see if the material is interesting to him. That's why proper design is an important part of the entire article.

Conclusions

In this article, we defined why we need SEO texts, considered the algorithm of writing and the criteria for verifying SEO material. With this information, you can create unique content that will attract traffic to your site.