After popular social networks left Russia, copywriters asked themselves the question: where should they write now to make money? Zen has attracted attention, and deservedly so. This is a kind of hosting service for authors, where by filling out and promoting your own blog, you can earn a fee.
An important feature of the platform for copywriters is that a 3,000- to 7,000-character article is considered the main creative in Zen. Agree that this has a better chance of getting a subscriber interested than, for example, a second of video in Tic Toc. Let's figure out how to write articles in Zen and earn money.
Choosing a topic
In June 2022, the platform's audience was close to 60 million. Every day, on average, more than 18 million users spend three and a half hours on Zen. The range of interests is huge, too - articles here sell everything from groceries to real estate.
It is clear that everything has already been written and it is difficult to surprise the reader, but it is quite realistic to distinguish yourself by the way the material is presented. For example, a certain frankness is revered in Zen, where life examples in which the reader recognizes himself or herself work well in articles.
This platform values a balance of usefulness-entertainment. People come here to relax, but not by mindlessly staring at cats, but by absorbing interesting information.
In order not to write unnecessarily, when choosing a topic, it is worth studying Zen rules.
The right headlines
So, go to Zen, click "+" in the right corner of the screen, choose "write an article. The system asks you to start with a headline.
The headline should be informative and intriguing. Its function is to entice, to stand out in the feed so that the reader is immersed in your article on click.
They often use headlines with understatements, such as, "Scientists have discovered a cure for cancer. It's known to everyone as..." But consider whether you are willing to deceive your readers, and whether you need a reader who can buy into such a headline.
Conveniently, Zen offers to write h2 and h3 headers right away. Here you can also arrange them and insert a link, if necessary.
Image
If you came to Zen to write articles for money, you have to think about the image, too. It has to evoke emotion and work for the popularity of the publication - the fee depends on that.
Images can be placed in any part of the text. You can do it all at once or add them gradually as you work on the article. It is recommended to use no more than 7 images per 3000 characters.
If you are not the author, the image should be signed.
Text
The text for publication can be prepared in a separate document or written immediately in the Zen constructor. By the way, the built-in editor will highlight mistakes, and with Grammarly leaving Russia, this is very relevant.
No matter what topic you write about, the text should be structured, simple, and logical. Give the reader a break, don't make him strain his brain. The end of the text may be unexpected - so there is a greater chance that the Zen user will finish the article. If you are "warming up" potential customers, do not forget the unobtrusive call to action. Also add some links in the article to take them to the right resource.
Checking uniqueness and editing
As Zen assures us, making content accessible and unique to the user is one of the platform's missions. It severely penalizes duplicate and borrowed content. Duplicate content is text published on several channels, even if those channels belong to the same person. Autorate will help to avoid the punishment in such cases. There is no built-in tool for paraphrasing and uniqueness checking in Zen, so let's turn to the online author-rewriter ReText.AI.
Insert the text in the left field, click the "Paraphrase" button. In a few seconds, the already revised text will appear next to it. Hovering the cursor over the selected fragments, you can choose the more appropriate option to replace the phrase. In the lower right corner, the % uniqueness of the paraphrased text is calculated.
You may also be interested in Services for copywriters: rewriting, spell check, article design
Article design
Once you're done with the text, don't forget boilerplate phrases like "Like the article - subscribe!" Add tags for easy retrieval. Another tip - open the possibility to comment. The number of comments, even negative, affect the promotion of the article.
It's convenient in Zen that you can refine your publications after a while. And it's really worth doing this - so you can better understand your readers, analyze your weaknesses, and work on your mistakes.
Monetization
It remains to deal with the fee. Monetization can be connected if you have more than 100 subscribers. The income depends on the number of views of the articles, and on finishing reading them. The maximum payment for an article is 6 thousand rubles. The trick is that monetization has a condition - you have to publish at least 20 posts a month.
Previously we wrote How to write texts on social networks и How to write a Telegraph article: in the editor and with a bot
Conclusions
We figured out how to write articles in Zen to earn money.
To summarize:
- To Zen users, emotion is important. Give it!
- Write catchy headlines
- there should be a balance of usefulness and entertainment in the text
- Analyze statistics and refine the article after publication
- open up the opportunity to comment - it plays into your hands.