Services for copywriters: rewriting, spell check, article design
A good copywriter knows that words do wonders. For businesses, miracles are indexed into profits. Commercial texts create a brand image, work for the brand's reputation, communicate the UTP, bring in new customers and keep the regular ones.
Effective sales text must meet the requirements:
- Benefits and relevance
- Simplicity of narration
- Technical parameters - uniqueness, water content, nausea.
In this article let's analyze which services will help to bring the text to mind.
Content:
Benefits and relevance
A copywriter works to make the text sell. But it should also be useful, answer questions of concern, and be relevant. The text will be read by more interested users if keywords are chosen for the most popular search queries.
Yandex.Wordstat- keyword search
Enter the word or phrase of interest into the service's search bar, and see how often users search for these words in Yandex. In the next field will highlight similar options, they can also be used as keys, but there is a subtlety - there may be irrelevant queries. Therefore, for the purity of the forecast to use special operators Wordstat.
Simplicity of narration
In order not to get hung up on keywords, and to have in the end an interesting and unique product, you can "play" with the ready-made text, rewrite it. Of course, not by hand.
ReText.AI - paraphrasing text based on artificial intelligence
The smart copywriting service can completely paraphrase any text ReText.AI. It is distinguished from its kind by its artificial intelligence and summarization function - is a text excerpt with an option to set the desired number of characters, preserving the main idea, in case you do get lost in thought.
ReText.AI is already called the best online text synonymizer without loss of meaning. The point is that the service picks up synonyms not to an individual word, but to the overall meaning within the context.
Let's move on. Even a strictly professional text should be pleasant and easy to read. Without unnecessary water and verbal clutter.
Editor in Chief - Cleaning the text from verbal garbage
There are 2 functions in the service:
- purity - will show and help you get rid of weak verbs, superfluous pronouns. He will ask you to use numbers to justify definitions like "best," "most," and will ask you questions about the generalizations you find.
- readability - against complicated turns, clichés and clumsy syntax.
As you work with the text, the Chief Editor's score changes, so you can try to reach the perfect score. An additional nice thing is that the service is absolutely free.
Spellcheck - spelling and punctuation check
A simple and reliable service. Insert the finished text in the field and different colors highlight errors in spelling, grammar, punctuation, stylistics, semantics and typography. It even highlights the missing letter Y.
If you hover your cursor over the highlighted error, the service will explain and give advice on how to fix it.
Another pain of the copywriter - when you've been working in the same subject for years, willy-nilly you google for the best free online synonymizer text. There is a choice. But we will not repeat ourselves and offer to look at the question more broadly.
A network of word associations - online association matching
A fun tool to develop your imagination and an unorthodox approach will help you look at the text from a different angle.
To the simplest word here are selected associations in the form of nouns, adjectives and verbs, using which the text can sound in a new way. By the way, you can play associations in different languages.
Technical parameters
The technical parameters include uniqueness, water content, and nausea. Let's run through the terminology.
- Uniqueness is a measure of the occurrence of what is written on other resources. The algorithms of search networks will not look into who wrote first, but simply will not show in the output texts with a low percentage of uniqueness. The bar of 85% is considered good.
- Water content is the percentage of words that are not informative. This figure should not equal zero, different services set their own requirements for the percentage of water in the text.
- Nausea can be classical or academic. Classical is an estimate of the number of repetitions of key words and phrases, and here it is important not to go overboard. The norm is between 2.7 and 7. Academic nausea is about the repetition of words in principle. The norm from 5 to 15%, the middle - the gold, the text should look natural.
Text.ru - uniqueness check for SEO
Service will count the number of words and characters, point out errors in the design such as uncovered brackets, typos, repetitions of letters. Service will automatically calculate the index uniqueness and highlight the semantic core of the text. As for water - up to 15% service considers natural, 15-30% - excess, more - even worse. Spammed text with a score of 30 to 60% is considered SEO-optimized.
Conclusions
We looked at services that are useful to copywriters - they have different functions and add-ons. You can use them to format the text, correct it, completely rephrase it, and check it for various SEO parameters. However, it is worth remembering that even the best online synonymizer with text correction can not replace good human creativity. And so do not stop in professional development, learn new things and do not be afraid to experiment.